Vallnord begins the season in a weekend where it expects to receive 3.000 skiers. The decline of the British public due to the failure of Thomas Cook contrasts with the good performance of northern Europe.
Peace of mind on the slopes while waiting for the Purisima. Vallnord inaugurated yesterday the season without a great volume of people, a habitual situation during the first weekend of activity and that the skiers who attended thanked. With this opening, the last, the ski resorts are already in full swing to face this holiday.
Although the volume of skiers is expected from next week, from Vallnord-Pal Arinsal was very positively assessed these first days of operation. "We proposed to have 3,000 skiers before Sunday and everything points to that we will achieve it, Open with as many slopes as we have done on November 30 is a statement of intentions," says Josep Marticella, director of Pal Arinsal.
Descent of the English public
Despite these good forecasts, the possible decline of the English public, a very important sector for Vallnord, caused by the bankruptcy of the British turoperator Thomas Cook worries many businesses of the station. In this sense, Marticella emphasized that they have initiated diverse actions to stop this situation and that they have carried out meetings in London and have prepared new offers for the British to look to direct it. "At the beginning we calculated that the fall would be 30% but now we put it between 10% and 15%. Apart from that, there are other markets that are working well, such as Northern Europe, Israel and Russia, which can compensate for this decrease.
He also assured that this is a new context and that they will need a year to completely re-adjust the situation. "The accumulated desire for snow from last year will surely be a factor to take into account," he said.
As for the Catalan situation and the possibility of new roadblocks, he said they are victims of a situation and hope that it can be resolved as soon as possible.
Specifically Vallnord has started the season with 89% of the tracks open, a situation that Martincella attributes to the investment made to improve productivity. Vallnord was the last resort to open because it takes a month to prepare the slopes after the ski season.
"For us this weekend already comes within normal, as we have taken filming. The influx of skiers has not been much higher than usual but it seems that Black Friday has helped people climb. Diana Pérez, head of communication at Ordino-Arcalís, said. In fact, this was the first season to open its doors this year, on 15 November. Last week it was also done by Grandvalira, with the sectors of Pas de la Casa and Grau Roig. This weekend, however, the station officially opened with all sectors already enabled, 80 km skiable and 58 slopes available.